Project · 14 / 15·Brand Design
Chewing Gum Branding
A familiar product, given a less familiar voice. A short case study with notes on intent, process, and outcome.
↳ Cover image · 16:9 · drop hero shot here
The brief
A familiar product, given a less familiar voice.
Replace this paragraph with a longer description of the brief, the constraints, and the team you worked with. Keep it short — three or four sentences is plenty.
The placeholder copy is here to hold the rhythm of the page until you fill it in.
↳ Process · 16:9
Fig. 01 · early exploration
The approach
Two to three short paragraphs on how the work was made — what was tried, what was kept, what was let go.
Notes about decisions that matter to you, in your own voice. The reader is doing you a favour by being here — reward the attention.
↳ Detail · A
Fig. 02
↳ Detail · B
Fig. 03
A short pull quote — a line from a brief, a review, or a teammate. — Attribution, 2024
↳ Final · system overview
Fig. 04
↳ Detail · 1
↳ Detail · 2
↳ Detail · 3
The outcome
One short paragraph on what shipped, what changed, and what you'd do differently next time.
01
Stat one
02
Stat two
03
Stat three
Next — 15 / 15·Typography